Monday 17 October 2011

There is No Business Like Shoe Company

I have Edward Scissorhands to thank for my passion. Not the Hollywood film - but a backstreet Amsterdam barbers by the very same title.

Having flown from Leeds-Bradford to the Dutch capital - without possessing had time for that all-essential holiday haircut - I stumbled across a barber's which was to be my saviour (sure, it is operate by a gentleman referred to as Edward).

What a relief to arrive across a barber, and what luck to locate one that wasn't acknowledged by a single of the hackneyed Large Street names such as Slice Over The Rest or The Parting Shot. And so a enjoy affair with all items excellent, lousy and unsightly in enterprise names started.

My enjoy of names stemmed from my initial occupation as a news reporter in Yorkshire. I made psychological notes of names that manufactured me giggle names that lent themselves - or not - to the person's occupation.

These who recall Mrs Million operating as a bank cashier at Barclays in Headingley, Leeds in the late 1980s may possibly concur. I nevertheless cringe when I bear in mind dealing with an elderly care nurse referred to as Mrs Coffin. And I nevertheless uncover it tough made up of my amusement today when I see Chief Supt Trotter, head of British Transport Police, or Grand National-successful jockey Tony Dobbin on the information. And what about a couple of weeks back in the engagements' column - 1 Dr Bypass.

But it is these business names that display inspiration, humour, adventurous thinking and - dare I say it - downright silliness that now feed my passion. And I attempt to assistance them every time I can.

Above all else, children's shoe stores figure most prominently as they try out to remain 1 move forward - very basically - of the opposition, in particular in the encounter of the expanding acceptance of footwear income through the net..

Favourites include Footsie a hundred and Minor Toe Peep, while people Adam Ant followers may well like to action back in the time to the 1980s and store at Goody Two Sneakers. Other folks with a musical persuasion may make a decision that Shoo-be-doo or Shoewaddywaddy is for them.

Children's shoe shops lend themselves notably very well to the company pun - these kinds of as Lillifoot Appear Who's Walking and Bubble and Chic.

The key 'back to school' purchasing time period is also the foundation for some owners - Nicely School and Shooligans amongst individuals jumping on this bandwagon.

Don't allow geography put you off - anyone in Northamptonshire with a shoe shop would also discover it difficult to resist copying the proprietors who referred to as their store Towcester Toes, a wonderful perform on words.

Probably we must have a competitiveness to discover the UK's greatest store identify? Entries from distinct sectors could combat it out with rivals to see who would be crowned King of the Pun.

The shoe outlets would be up there with the finest of them - the fish store known as Battersea Cods' Household the florists Floral and Hardy the hairdressers Barber Blacksheep the roadside café Only Fools and Sauces or the Baguette Me Not sandwich store.

Although a lot of of the names increase a smile, not least with me, there is clearly a quite significant facet to naming your enterprise. If you seem close to, all great organizations have very good names.

Currently being various - and getting observed to be various - is more and more becoming a elementary portion of developing a superior company.

The quickest-developing businesses, on and off the High Road, are those which differentiate by themselves from their rivals - making confident they stand out in their industry, nonetheless fiercely aggressive it might be.

Not just on paper, but in apply, as well. And that suggests on the signal over your shop front, or the nameplate on the front door of your business.

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